WHO'S TRAINING WHO?

"AI training" sounds like one thing. It's actually two.

When somebody comes to me for AI training, they're usually asking for one of these:

"Teach me." They want to understand this stuff. What the tools are, which one to use, how to ask it things, how not to get burned. They want to be the one driving.

"Set it up for me." They don't want homework. They want an AI that already knows their business, writes like them and handles the boring stuff, so they can get back to work.

Same two words. Completely different jobs. So when you pay me for AI training, are you paying me to train you, or to train your AI?

Here's my honest answer, and how to figure out which one you need.

Option 1: You pay me to learn it

This is for people who want to drive.

A learning session isn't a lecture on what AI is. You can get that from a YouTube video while you fold laundry. It's sitting down with your actual work and learning how to use the tools on it. Usually that means:

• Picking the right tool for what you do, instead of signing up for twelve apps.
• Learning how to ask. Most bad AI answers come from a vague one-sentence question. A clear ask with context gets you something usable.
• Checking its work. AI is confident when it's wrong. You learn where it trips and how to catch it.
• Privacy. What not to paste in, and where the setting is that keeps your chats from being used to train future models.
• One real task from your week, done start to finish, so you leave with a win and not just notes.

Who it's for: the curious, the do-it-yourselfers, and teams who are all about to start using the same tools and need to be on the same page. You walk out knowing how to fish.

Option 2: You pay me to set up your AI stack

This is for people who want results, not a new hobby.

Your "AI stack" is just the set of AI tools you use and how they're set up to work together for you. Setting it up usually means:

• Picking the assistant and setting it up on the right account, with the privacy settings handled.
• Loading it with your business. A one-page brief on what you do, who you serve, your services and prices, how you talk to customers and the things you'd never say. Most assistants can save this as instructions or project files, so you're not starting from a blank chat every time.
• Feeding it your voice. A few of your best emails or posts so it sounds like you, not like a robot that just learned English.
• Saved prompts for the jobs you do every week. Follow-up emails, quotes, captions, meeting notes, whatever eats your time.
• Connecting it where it makes sense, like your email, calendar or documents, and maybe an automation or two that takes a repetitive task off your plate completely.

Think of it like onboarding the smartest new hire you've ever had. It's read everything, it works fast, and on day one it knows absolutely nothing about you. I spent years training people on sales floors. You don't hand a new hire the keys and walk away. You show them how things work here, what we never say, and you write it down so you don't have to repeat yourself. Same thing with AI, just faster.

Who it's for: busy owners, solo businesses and anybody who's tried AI, got a generic answer and decided it was overhyped. It usually wasn't the AI. It just never got onboarded.

I run on both

I'm not selling something I don't use. This blog runs on a voice guide: how I sound, what I'd never say, and a list of facts about my life that are actually true. Rule number one on it is to never make up a story about me. If a post needs a real moment, the AI has to ask me.

The assistant on my website went through the same thing. I literally had to teach it to stop promising things I never offered. Now it knows the real services and the real prices.

That's a set-up stack. And I can only keep it sharp because I know how it works.

Why the answer is usually both

Here's what I've seen happen with each one on its own.

Learning without the setup turns into a fun toy. You know how to use it, but every chat starts from zero, so you stop opening it by week three.

Setup without the learning works great until something changes. Your prices go up, it says something weird to a customer, and nobody knows where the instructions live or how to fix them. Slowly it gets ignored.

So I almost always do a little of both. I set up the stack, and I teach you enough to run it, update it and catch it when it's wrong. You don't need to become a tech person. You need to know where the steering wheel is.

So which one do you need?

All of it's on the booking page.

Who's training who?

Both of us.

I train you, and I train your AI. Then you take it from there, because the AI is going to keep needing a manager long after I leave.

That's you. I'm just here to make you a good one.

— g